15 of the Best Ways to Acquire New Customers in Your Marketing & Ad Campaigns
15 of the Best Ways to Acquire New Customers in Your Marketing & Ad Campaigns What is the cost of acquiring a new customer? Customer acquisition cost (CAC) is the total sales and marketing cost required to earn a new customer over a designated period. This is important because it assigns real value to your marketing efforts and allows you to measure your ROI. Displayed as a formula, it looks like this: 1. Content marketing Content is the foundation of advertising, because once you’ve published content (blog posts, ebooks, guides, videos, etc.) email, social media, etc. can promote it. It also generates about 3x as many leads as other marketing methods, and costs 62% less: Consistently publishing new content — and refreshing the old — keeps your brand relevant and shows prospects that you’re actively engaged with your industry. This is crucial in a world full of false advertising and plummeting customer trust. 2...